What is Sub-Branding?
When a primary brand produces a subsidiary or secondary brand, this is known as sub-branding.
Sub-brands formed are usually a way to reach out to a new audience. Sub-brands can then cultivate and maintain relationships with the new target market.
The characteristics of this new brand are different, although they are tied to the core brand.
While some sub-brands replicate the parent brand’s identity, others have their brand guidelines, logo, color treatment, and so on.
Here are some ways you can use sub-branding to benefit your restaurant.
1. Promoting Event Space or Private Dining Room
Sub-branding opportunities are possible for event rooms and Private Dining Rooms.
Rather than just inviting visitors to rent space at your restaurant for special events, give your event space its name, social media accounts, and website to create a more distinct and personalized experience.
This kind of sub-branding is inexpensive to implement and provides your company with new revenue streams, better earnings, and a more substantial reputation among new and existing customers.
2. Attract New Customers
Sub branding increases visibility for both the parent and child companies, attracting new and existing customers while capitalizing on the trust you’ve already earned in your area.
Furthermore, because your sub-brand caters to extremely particular people, you can ensure that your marketing message is as focused as possible, resulting in more significant outcomes.
3. Build Exposure and Relationships for Your Parent Restaurant
The halo effect is a term used to describe how a sub-brand may create exposure and a link with the parent brand.