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Analyzing Bounce Rate
Bounce rate shows that someone came to your site from an external source, landed on a page, and then departed without proceeding to another page. A significant bounce rate indicates that more visitors leave your site without exploring deeper.
A high bounce rate on a page or website might suggest various issues. The most common reason is a failure to catch their attention.
Other factors include a website that takes too long to load, has an unappealing design, or bombards screens with advertisements or pop-up offers.
High bounce rates aren’t always a bad thing. High bounce rates on a contact page containing your address might suggest that users found what they were searching for and moved on.
Examine each page on your site to see whether a high bounce rate indicates that anything is wrong with it. Examine the page in question and resolve any issues causing them to leave.
Keep track of data and see whether your bounce rate decreases or if you need to make further adjustments to your site.
Analyze Where Website Visitors are Coming From
Examining the traffic sources for your most popular website pages might help you determine where to invest your time and money in marketing your restaurant.
Examining the traffic sources for your most popular website pages might help you determine where to invest your time and money in marketing your restaurant.
Do the majority of your guests enter your website’s address? Are there website visitors from search engines such as Google or Yahoo? Perhaps you have website visitors from links on another website.
The more website visits you have, the greater your potential customer base becomes. Knowing the source of these visitors can help you increase this number.
Examine How Your Site’s Visitors Interact With it
Which website pages are the most popular? Are you getting a lot of pdf downloads or views of your menu? Is one part of your drop-down menu getting more traffic than the others? If this is the case, it may be time to expand those sections.
It’s also a good idea to have strong calls to action on the pages that get the most traffic, for example, a button that directs them to your reservation page or menu.