Source Local Ingredients
There are several advantages to serving cuisine made out of locally produced ingredients.
Finding local sources for expensive, difficult-to-transport goods not only shows your community that you care enough to support local producers and serve the freshest cuisine, but it also benefits your bottom line.
Using seasonal, local ingredients also helps to keep your menu fresh and allows your chef to create interesting new recipes that might become future standards at your establishment.
Market Your Brand to Your Community
Give your postings a local touch that national brands can’t quickly achieve.
Local blogs are a helpful resource. Invite local bloggers to your restaurant for a taste of your exceptional menu items. Bloggers will promote your brand favorably among their followers if they enjoy your meals.
Promote your restaurant’s website and make it as localized as possible. Another excellent technique to contact people in your local markets is social media. Keep it current by updating it regularly.
Make use of the smaller local media for public relations and news coverage. These organizations require your help and may significantly impact the community.
Participate in Events Taking Place in Your Community
Look for community activities on a city-wide calendar. Food fairs, zoo fundraisers, and festivals are all great options.
With your presence at such events, you’ll be able to raise brand awareness. Furthermore, these events will frequently highlight you in their promotional materials.
You may offer samples of your most fabulous meals if you set up a stand. This gets you out into the community and gives your restaurant a face.
Offer Specific Deals for Local Businesses’ Events
Your private events program is an excellent opportunity to collaborate with local companies while supporting your community.
Offering event discounts to charitable groups or including additional advantages or facilities if a high-spender event client holds another event in your facility are two options for these relationships.
Not only will this demonstrate community support, but these events frequently bring in new customers, successfully boosting your prospective client base organically and efficiently.