The notion that print media strategies for restaurant marketing aren’t as effective nowadays isn’t true. On the contrary, print media is a booming platform with tons of prospects for food & beverage businesses.
- Food startup business owners between 18 – 23 find it easier to market their business through print media.
- 56% of the consumers have a higher probability of remembering a brand name or a product due to print advertising.
- Direct mail marketing for restaurants has reportedly increased the local walk-in customer count.
Here’s how you can use print media for marketing your restaurant better.
- Direct Mail Marketing
As mentioned earlier, direct mail has increased foot traffic to restaurant businesses. Other than that, local businesses use this “dated” mailing technique to update prospects on ongoing discount campaigns, market new offerings, and introduce new incentives.
Flyers are among the most convenient and cheapest forms of advertising restaurant services. These can be used to share restaurant updates, special offers, the nutritional value of the food, and anything that can bring in more customers. Unlike Facebook and Instagram paid ads, you don’t have to spend a lot of money getting a stack of visually appealing flyers.
- Printed Menus
Another great way to use print media to your restaurant’s advantage is to print and hand out simple food menus to prospects. The visual representation of the menu, bundled with competitive rates, is a game-changer for many local food businesses worldwide.