Restaurants’ online presence can and should be grown through organic tactics, as it’s free and impacts visibility in Google SERPs.
Although there are many touchpoints in the context of organic growth, we will only talk about some of them to help you understand the appended tips.
- Search Engine Optimization
SEO, or search engine optimization, is a blend of paid vs. free organic growth tactics these days. Since most websites’ focus is on Google SERPs, we’d advise you to start creating detailed long-form content with an emphasis on quality.
This content should be published regularly on your restaurant’s official blog or website. Please remember that the content needs to maintain a certain degree of quality and focus on keywords to help Google create a correlation between the topic and the keyword itself.
- Free Email List
Each customer who signs up on your restaurant page to place an order must share their email address consensually. Other tactics for getting email addresses can be through on-site popups asking customers for newsletter signups, YouTube videos of your restaurants, business cards, and vice versa.
The idea is to maintain and grow your email list to send customer follow-up notifications, friendly reminders, and updates concerning the latest discount offers, mystery dishes, and vice versa. Keep your customers in the loop to bank on the ‘word of mouth’ organic marketing effect.
- Social Media Collabs
Social media influencers at the micro-level are more than happy to collaborate in exchange for discount coupons, on-site restaurant credit, or anything to make them feel rewarded. This organic growth strategy is primarily free of cost or highly feasible because of the influencers’ growth level.
These influencers can share positive reviews about your restaurant services to direct their followers towards your food ordering platform.