PR or public relations is part of the marketing stack for any restaurant business. These five ideas are worth checking out from a scalability perspective:
- Build an Email List
Aggregate customer email addresses through different tactics. Maintain these addresses in a list to regularly send out marketing and promotional content. An email address for restaurants can be built through:
- Asking for an email address at the time of order checkout or first time sign up
- Website & restaurant food ordering app pop-ups
- Organic SEO
- Off-page paid marketing campaigns
- Video channels
Send weekly newsletters to your restaurant customers to keep them updated on the latest discount offers, upcoming mystery dishes, etc.
2. Reach Out to Influencers
You can reach out to influencers on active social media platforms to endorse your restaurant with positive reviews. These PR tactics are essential to increase business exposition in terms of growth and marketing.
3. Bank on Customer Insights & Data Collection Tools
Depending on the food services platform you are using for your restaurant, there are integrated customer analytics dashboards to get the job done. The idea is to go through your customers’ purchase patterns, order history, etc., to highlight your pain points.
Improve customer satisfaction by minimizing order fulfillment time, food quality, and other variants by going through the insights reports.
4. Paid Media Coverage
Set up paid outreach campaigns towards local news platforms, print media, and radio channels to give coverage to your restaurant. These campaigns can be run at different run slots to gauge the best hours suitable to affect the maximum number of potential customers.
Paid media coverage is a vital part of the public relations strategy stack.