Consider Menu Engineering
Profitability is not only about getting more people to order; it’s also about raising the number of checks.
Menu engineering is a methodology for menu analysis that allows you to determine which products are the most lucrative and popular.
Once you have this information, you can structure your delivery menu so that these star products are prominently displayed, which will help you increase the overall check size.
Consider including a “add-ons” or “combo meals” section on your online menu to entice customers to order those extra side items that increase check size.
Offer Special Delivery Promotions
If you’re searching for a way to boost restaurant delivery sales, consider offering special deals just for delivery customers.
These discounts might be in the form of a percentage off, free delivery, or a reduced item on a specified order size.
You’ll want to try out various promos to evaluate what works and what doesn’t for your company. Make the campaign appealing to your customers while not being too costly for your company to lose profits.
Use Photos and Descriptions
Unlike a restaurant’s paper menu, your digital menu should feature as many photos as feasible.
Because customers can’t smell the food coming from the kitchen, you’ll have to appeal to their other senses.
You may make users salivate and urge them to purchase using detailed wording and high-quality graphics.
Many individuals will see these photographs, and they may significantly impact the number of orders placed.
At the same time, each meal must be precisely described in these descriptions. Because online customers cannot ask questions, clarify everything that comes with the order.
Employ Effective Marketing Strategies
For many restaurants, advertising is the key to success. If you use the appropriate strategy, you may achieve a considerable return on investment and expand food delivery sales in your area.
Since advertising is costly, you must analyze your marketing budget. Decide which platforms you want to employ after establishing your advertising budget.
The majority of eateries use a range of choices. Social media advertisements, search engine ads, and in-app ads are examples of these channels.