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You Haven’t Considered Mobile-Optimization.
It’s long past time to make your website mobile-friendly. If it isn’t, you’ll need to modify your restaurant’s website right now.
Your website must work properly on all devices, including smartphones, tablets, desktops, and laptops.
More than 80% of people use their phones to search for restaurants. So, if yours isn’t optimized and is challenging to navigate on a smartphone, chances are you will lose business.
If your site isn’t optimized, you’ll almost certainly need to upgrade your website immediately.
Low Conversion Rate
If traffic to your website or restaurant app appears to be good but conversions aren’t hitting the mark, it’s a solid indicator that your digital efforts aren’t doing as well as they could.
The traffic appears to be OK, but it does not appear to be turning into an actual sale.
This discrepancy might be due to a technical issue, a lack of upgrades, or simply because your website or app strategy has become outdated or has been unattended for a long time.
This problem must be addressed through usability testing and remedied as soon as possible.
You Have Overlooked Including an SEO Strategy
SEO stands for search engine optimization, and it refers to how quickly your website appears in search engines like Google and Bing.
Google searches are conducted using specific phrases, and ranking first for queries such as “restaurants near me” may help your restaurant generate a lot of business.
If your business’s goal keywords aren’t on your website, it’s time to update your restaurant’s website.
Your Website is Slow
If your restaurant’s website is sluggish, you’ll need to update it. In truth, even the best-equipped website may be ruined by poor loading speeds.
It’s critical that your website load in under five seconds. It’s time to upgrade if it isn’t already.
Why is it harmful to a restaurant to have a sluggish website? First and foremost, Google dislikes slow websites. Second, your website visitors are impatient and will abandon your site in a matter of seconds. In fact, according to Google data, 53% of mobile internet users leave a site if it takes longer than three seconds to load.
Updating your website, compressing your images, and embedding videos on YouTube can all help to make your site load faster.