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For restaurants and any business out there, influencer marketing is the next step toward scalability. Besides, 71% of the business sales come through influencer marketing – both paid and free.
Here’s how you can grow your restaurant presence using influencer marketing in 2022:
- Picking Up The Right Influencer
Influencers come in various forms – i.e., respective of their audience size, audience niche, and the total percentage of the overall engagement.
Micro-influencers are highly recommended to work with because they can boost your restaurant exposure in different niches without breaking your business’s wallet.
- Don’t Forget the End Goal.
You can’t start influencer marketing campaigns for your restaurant with any social media influencers. Depending on their audience type and niche, they might not be the perfect fit.
Start with an end goal concerning the type of influencers your restaurant would want to pair with. Food bloggers are the best option since their content is related to what restaurant-goers and foodies love these days.
- What Are Your Restaurant’s Social Media Influencer Marketing KPIs?
Influencer marketing can help you scale marketing campaigns related to product promotion, increased sales, and overall branding. What type of KPIs do you have to begin with? Each vertical has its own sub-level KPIs where data-driven metrics come into play.
Ideally, you’d want to start small with realistic goal setting and KPIs that can be tracked, measured, and improved.
Above all, don’t forget that consistency is the key when growing a restaurant business through influencer marketing! Do not expect overnight results unless and until you are shelling big bucks to online celebrities and brand ambassadors to promote your recently founded restaurant.
Technically, you can make a collab with high-profile influencers at the very start of your business. However, it will have a severe impact on your finances. Take baby steps and then expand as you go forward.