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Social media is where your customers are and where they talk about their experience at your restaurant.
Here are some Do’s and Don’t of social media marketing for your restaurants.
Go Creative on Social Media
When your restaurant is on social media make sure you are being creative when talking to your customers. Here’s how you can initiate conversations, like “craving for pizza, why not order today at 30% off” or “Try our thin-crusted deal on your cheat day tomorrow” and grab their attention in a positive way.
Create a balance
Many businesses struggle to maintain a balance on social media, and what to share. Create a balance of posts, offers, discounts and all the brand messages in your social media communication.
Video Content
Videos are more likely to get traction for a restaurant audience and by using effective strategies, you can deliver your brand message, reach out to existing and new customers and let them remember you and your customer-centricity.
Influencer Marketing
Influencer marketing allows your business to acquire new customers and grow exponentially with engaging content as people love to engage with quality content created by influencers and bloggers.
Email Marketing
Reach out to your customers through email marketing and use the social database to let them stay in touch with you for the latest news and updates on discounts. Offer additional discounts for customers to sign up for your emails.
Stay Consistent
If you own a restaurant and run social media you know how important it is to stay consistent on your social media channels and engage with existing customers by sharing updates and exciting deals to attract current and new audiences.
User-Generated Content
Make the most of user-generated content or UGC posted by your customers, use what they’ve mentioned about your food, experience and service and share them on your social media. These UGC can be any in the form of videos, photos and stories that highlights a positive brand image for your restaurant.
Speaking of do’s and don’ts for restaurants, social media marketing here are the things restaurants must not do as part of their social media marketing.
- Jumping on the Bandwagon
A lot of brands jump and follow the trends without having an objective or strategy. This can be a big turn off for some as it may fail to attract your customers or deliver the results you are expecting.
- Avoid Giveaways
Giveaways determine short term planning as it creates engagement for a short stint. The focus should be to continue engagement with followers and opt for a creative way to drive better engagement with initiatives like a loyalty program, a flat 10% on a second-time visit, discount on Instagram mentions and Facebook check-ins
- Fake Reviews
Remember the last time we spotted a fake review on a Facebook group and never visited the restaurant. That’s what makes businesses miss a big opportunity. Once your short-sighted strategy to get fake reviews is out, it leaves a bad impact on your business, and you lose customer interest in the longer run.
- Delayed Response
Customers dislike delayed and unanswered responses. Delaying responses on social media creates a negative impression of your restaurant.
- Bad Reviews
53% of your customers find out about you through online platforms. As a restaurant owner, it is difficult to let go of those potential customers with bad reviews. People are highly likely to visit you again once you address a bad review and retain your existing customers.