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Whether you’ve just stepped into the restaurant business or want to break through your existing business, you want to adopt strategies to grab more customers. Some ways owners come up with are either too familiar or too expensive.
For example, an ad in the local paper or paying for a spot on the TV seems attractive, but they aren’t audience-specific and, worse, quite heavy on the budget.
Agreed, they drive some conversions, but recovering financially from what went in is not always guaranteed.
Food business owners must constantly adapt to new strategies to attract more customers.
There are several ways that food business owners will need to avoid them to outsmart the competition. These are:
Promote your business on social media
Maintaining an online presence goes hand-in-hand with your business. This must be stressed more. Therefore, start promoting your food business on social media platforms, as these are heavily famous people of all ages.
Social media is a way to go if you want to target a specific audience or customer base. Launch advertisements and pay o have them featured on social media networks like Facebook and Instagram.
Introduce FREE WIFI
It’s no doubt that people cannot live without the internet. Free WIFI is a great way to attract customers to your food business. Many have already embraced this proposition, giving people a friendly space to eat and work on their laptops.
The good news is that the setup costs little, and the food orders quickly cover the monthly WIFI expense.
Give away gift cards.
Want more customers? Start giving away gift cards now and then. Think of a gift card ending in the hands of a customer who hasn’t visited your business before and will be tempted to try it.
Donating gift cards to charities and contests is also a way to fascinate more customers.