Below are some restaurant marketing ideas on a shoestring budget for new businesses.
Begin with Social Media Marketing
Social media is one of the best and most powerful ways to market a new business on a low budget. The most significant investment this type of marketing requires is time.
You need to set up different social media accounts, including Facebook, Twitter, and Instagram, and keep a stream of content going by regularly posting updates. As the word spreads, so will your followers, allowing you to see a rapid increase in your restaurant’s success.
A very easy way to get your social media marketing take-off can be done by asking your friends and family members to “Follow” and “Like” your pages and blogs. Doing this will allow their followers to learn about your business, too, and then their followers’ followers will hear about it. In turn, this will lead to your business’s growth.
Get Help From Email Marketing
Even with the growing social media craze, emails have remained influential and make for an excellent, low-budget marketing tactic.
You can promote your restaurant by creating a list of your customers’ email addresses and sending them discount vouchers, special offers, and news updates. Businesses need to be careful about not spamming their customers’ inboxes, as this might result in them blocking you.
Map your Restaurant With Google
As far as great low-budget market ideas go, Google My Business is one of the best. People usually look up restaurants on Google before they try them out, and that’s where Google My Business does wonders for your restaurant.
You should focus on ranking high on Google so that people can easily find your restaurant. Therefore, remember to include the following details: your location, phone number, opening hours, ordering hours, your menu, and a link to your website if you have one.
Create an optimized sales website
As most of your marketing is done through social media, email, and Google: My Business, redirecting your customers to the restaurant website is essential for the conversion process. Due to this, online visitors must have a good experience once they get there.
The website itself should be eye-catching, representing your restaurant’s concept. This means a readily available menu and a fast, flawless ordering process. It’s better to have the online ordering option on the homepage to allow customers to order as soon as they land on the website.