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In this digital marketing era, a mix of online and offline marketing has become an essential element for restaurants. With smartphone penetration in our society, they become one of the most vital and direct means to reach your consumers.
Moreover, online marketing, especially mobile messaging apps, is far more cost-effective than traditional marketing means, with a far better reach.
Nowadays, consumers prefer more information, and mobility of that information has become critical. Using messaging apps helps restaurants provide this broad spectrum of information, including menus, discount deals, happy hours, and other offers through messaging apps.
All this information remains within reach of the consumer, without any extra burden to his pocket.
Every user is either a past or potential customer. Messaging apps collect all this data: location, queries, past orders, etc. You can later use that information to re-market to the customer or for designing discount offers and meals.
Messaging apps let you notify thousands of users in seconds. All this information is transferred to the consumer in real-time, which helps restaurants to uplift their sales in a more controlled manner.
Moreover, users who are willing to share their mobile numbers and receive instant updates and push notifications are directly and indirectly reminded of your restaurant at every critical point in time, which ultimately leads to more orders and better brand building.
Messaging apps are not only for customers; they can also be used to update and manage staff members. In addition, using a messaging app gives the option to provide 24/7 service to your customers cost-effectively.
Customers are engaged through messaging apps in multiple ways. They can use these apps for quick queries response. Customers can also make their reservations and bookings through messaging apps.
Online orders can be processed through these apps where the customer is informed when their order is dispatched or tells him about any delay.
Restaurants can run surveys and polls on messaging apps. They can also run contests for different localities and provide incentives so that customers are more engaged with messaging apps.