Unfortunately, the pandemic situation obliterated many businesses during its peak time. The good news is that the notion that COVID-19 is still causing the restaurant industry to fail is no longer valid. Here’s how to leverage your business scalability during and after the pandemic.
- Mobile Ordering
If you haven’t done this already, take full advantage of the mobile ordering experience by signing up for a vendor account with a focused company on hyper-growth. If your online food service provider also uses a short commerce-enabled technology stack, you don’t have anything to lose.
Let your customers know that you are also taking orders through your branded mobile food ordering app. Invest in this technology to help your patrons place orders from the convenience of their smartphones and tablets.
- Contactless Deliveries
Depending on the health code policies for restaurants in your country, and the overall impact of COVID-19, you may need to evoke confidence in your customers through the contactless delivery option.
The customer can make the payment against their order in advance through your online food ordering app. This way, your customers and your respective delivery agents won’t have to interact face to face. The delivery agent simply drops the food at the customers’ doorstep or a designated location for pickup.
- Consistent Strategy Execution
COVID-19 has called for a consistent re-evaluation of existing marketing strategies for restaurant businesses. Business owners have to rely on customer data analytics to analyze sale data during and before the pandemic.
Later on, it’s all about trying to repolarize those food items that, for some reason, aren’t selling well during the pandemic. Often, you may have to give up on a marketing technique that was helping to bring in extra revenue through the door. Remain consistent, and be patient for the results to show up.