Audio & video marketing strategies are meant to drive increased engagement on customers’ end.
Research shows that 41% of the web receives more traffic who undertake video marketing. Recording and posting a video doesn’t make it a success.
Firstly, as a marketing person, you need to decide which type of video you want to make, i.e., demo, tutorial, expert review, or behind the scenes.
Nowadays, video marketing is way easier and cost-effective as you can shoot 4k quality on your smartphone. However, certain marketing principles and strategies need to be well planned before delivering effectiveness.
The five of the principles are discussed below:
Develop a Storyline
You need to focus on adding value to your audience’s lives by providing actionable advice instead of directly promoting your products or services. Video marketing is the perfect opportunity to leverage the power of storytelling and ignite strong emotions.
For example, you can present real-life examples of how your product helped a customer solve a pressing problem. Research suggests that nearly 80% of people prefer brands that tell stories as part of their marketing.
People Have Short Attention Span
The average internet user has a shorter attention span than a goldfish. One-fifth of your audience will click away from the video in the first ten seconds unless you make it clear to them from the start why they should be watching that video.
In order to keep them tuned, you can use tactics like asking a question based on a problem and letting them know that this video will provide the solution, using facts and figures or compelling examples.
It has been found that people tend to watch more videos on Facebook with no sound. Therefore, you must add captions or subtitles to your videos. The advantage of it is that firstly, people can watch that video at any time.
Secondly, readers of different languages can understand what is said in the video by reading subtitles. This will also increase its viewership.
Use Search Engine Optimization
Arguably, search engine marketing (both paid and organic) forms a big part of any digital marketing strategy. While text content such as blog posts, whitepapers, and case studies are tailor-made for achieving high rankings on Google, there is a lot you can do to get your video content up there as well.
Not to mention, YouTube is the second largest search engine after Google. Thus, optimizing your video content for the top 2 search engines can take your video marketing ROI to a new level.
End with a call-to-action (CTA)
Those stuck with your videos can be called ‘qualified leads.’ Therefore, you should ask for some action or command towards the end of the video, such as making a subscription or visiting a store. Incorporating the ultimate objective behind that video is essential in the call for action message.