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The marketing landscape is changing quickly, from digital marketing to search engine optimization to paid ads. Customers still prefer some traditional methods, and email marketing is one of them. Besides being cost-effective and direct, email marketing has an audience of its own who prefer communication over emails.
For restaurant marketing to effectively use Email marketing here are specific Tips are given as below:
Time is Key
75% of the welcome emails have reader engagement sent right at the time of subscription. This suggests that emails are of critical importance.
In restaurant marketing, timing is when to offer a specific discount, seasonal promotions, and matching the customer’s desire to eat. Since email marketing has the feature of automated messaging, it is a responsive and cost-effective way of marketing.
Content of Mail
Emails perform best when identified and add a spark of interest to grab attention. Emails with personalization are 26% more likely to be opened. The content inside must be engaging and self-explanatory.
Encourage them to reply
You can use your new subscribers’ enthusiasm to find out what they want. Restaurants can use surveys, polls, and contest ideas in email marketing to increase their engagement and attract customers.