Popularity and demand for organic food have grown very sharply in recent years. What once used to be a niche market is now a multibillion-dollar industry across the globe.
While there has been an increase in demand for organic food, converting and running a restaurant only on organic supplies can be a considerable challenge and comes with high costs for restaurant owners.
However, organic customers rarely switch back to non-organic options and strictly stick by their diet requirements.
These customers are also willing to pay extra for organic food options, and as a result, restaurants can generate good profits from organic food sales. In addition, going organic also helps support the environment and can boost a restaurant’s image as an eco-friendly establishment.
We look at some examples of restaurants that have gone organic in more detail below:
The organic coup – this is a fast-food restaurant established by a former Costco executive, who saw a sharp increase in demand for organic food products across Costco stores and decided to open a fully organic restaurant.
While currently operating from one location, organic coup plans to expand to more than 25 restaurants in the coming periods.
Chipotle – being a well-recognized food chain across the US, Chipotle was one of the first restaurant brands to end the use of all added and artificial colors, flavors, or preservatives in its food. Chipotle promises to use organic ingredients where available and has targets to increase the use of organic food materials going forward.
Lyfe Kitchen – A chain striving to offer healthy and sustainable food options, with a firm commitment to serving organic ingredients and food whenever possible. Lyfe kitchen places a significant emphasis on using locally raised produce and has locations across California, Nevada, Colorado, and Chicago.
Tender greens – Offering salads prepared using freshly picked and locally produced fruits and vegetables, Tender greens promise to use grain-fed, hormone-free meat and chickens for all its products.
Sweet green – a well-recognized chain that has seen a lot of growth in the recent past. Lovely green uses locally sourced and, in most cases, organic ingredients for its salads, along with hormone- and chemicals-free meat and chicken. Sweet Green restaurants are also fully green and use fully compostable plant-based packaging, bowls, and bags.