Nowadays, marketing means so much more than posters, billboards or ads and newsletters. It is a vital tool to keep any business afloat, and the internet and online world is the way to go. Promoting your restaurant shouldn’t feel intimidating, even if you are starting from scratch with a new plan. If you don’t have a website, you can build one in minutes using a restaurant website builder.
We are here to guide you through restaurant marketing practices the best we can, with a few pointers on how to achieve your marketing goals in a fast and effective way.
Get the best use out of travel websites/apps
There are some apps that almost everyone uses if they are planning a trip. Website like Yelp or TripAdvisor are used by millions, and they could really benefit your online exposure. Get your profile updated with your restaurant menu and watch it making wonders for your reservations.
Reach out to food influencers
Even if, for some, influencers may seem like not a big deal and somewhat of a taboo topic, they actually have a lot of power when it comes to marketing. Don’t overlook a collaboration with an influencer who may be in the food niche, because depending on their audience and number of followers they can turn things to your advantage.
This may not come as a surprise for you, but email marketing is an amazing and long-lasting tool if used right. It builds a sense of loyalty for the customers, as well as being a constant reminder of your food and service. It is also an affordable option for promoting your business and deals that will keep your customers always returning to your restaurant.
Always keep your contact information updated
Picture this: a loyal customer wants to have a celebratory dinner at your place with a group of friends and tries to make a reservation via phone call, but you recently changed it and forgot to update all your social profiles. That loyal customer is surely not going to return to you after this, and he won’t be the only one. For sure we have all been through this and felt really annoyed, so keeping your info updated is a very important factor.
So, to summarize, there are a lot of new and creative ways to promote your business, and in today’s world the sky is the limit. You can choose anything from traditional outlets to new and improved ways to make sure your business reaches its full potential.