From the logo to the website to the menus, restaurants must be conscious of their font and color selections.
The better a restaurant’s design uses color and font to generate an image, the overall ambiance. Doing so piques customers’ appetites, the better its prospects of long-term success are.
Tips for Choosing Your Restaurant’s Colors
Colors will visually reflect your restaurant; they will be customers’ first impression before they even walk through your doors.
You want to use colors that elicit the feeling you want to evoke in your customers. Consider the kind of cuisine you’ll be offering, what the atmosphere of your restaurant will be, and the ambiance you want to portray.
Use contrasting hues; you don’t want your colors to clash with each other since they will detract from your brand’s recognition.
Remember, your logo should appear just as well in grayscale and black & white as it does color.
Your logo won’t always be in color, and you need to keep this in mind when creating your restaurant’s logo. Your logo will appear on different colored backgrounds, so you need to choose colors that will adapt to various backgrounds.
Psychologists say that every color elicits a different emotion in people. This means that the colors you choose for your brand will influence the experience your customers have with it.
Tips for Choosing Your Restaurant’s Font
When choosing a font, you want one that will allow people to remember your brand and get a sense of your brand’s persona. At the same time, you want to keep it simple by using no more than two font styles that complement each other when used together.
You need to determine what image you want your color and font choices to depict to your customers.
When choosing a font, you want to stand out against your competitors. Avoid using a font style that a competitor already uses.
Other than that, make sure that you choose a font style that is readable in different sizes on computers, mobile phones, and print, so pick a easy font on the eyes.