A subset of adjectives only found on restaurant menus and seldom anywhere else. Think seared, crisped, glazed, and roasted, for example.
A menu is much more than a detailed listing of what you’ll be eating. It’s a window inside a restaurant or a meal, and it’s maybe the most significant piece of advertising material a restaurant can provide.
However, a fine line is always there between a restaurant menu and projected. This balance involves including the right amount of description to be appetizing, yet not too long to take longer to read than to eat the dish itself.
With everything going online, your menu has an even greater reach than before. People who have not even set foot in your restaurant can decide if they want to by looking at your menu online.
Therefore, your menu mustn’t simply list down the food you offer and highlight what your restaurant offers.
Use your menu to tell a story about your restaurant. Your menu can give an insight into the type of restaurant and experience your customers expect to have. This can include the theme and ambiance as well.
The menu has to be enticing and seasoned with the proper adjectives while also imparting important information such as the prices of a dish.
Wherever possible, include local sources. Customers are more attentive to where their food comes from now than ever with the farm-to-fork movement.
Make a list of essential components, particularly those with strong tastes, possible allergies, or a distinct location feeling.
Use words that can get a customer longing for your food and salivate even before you speak of the dish. This has to balance with being concise and not overly wordy.
Taking the time to formulate your menu with relevant menu language can be the tipping point for whether a customer will choose to order from you. This can make a difference in whether you will make a profit of $5 or $15. It can also affect which dish they decide to order.
Relevant menu language is essential and should be given due importance considering its effect on your business and the overall customer experience.