According to several consumer studies, a gluten-free diet has become one of the most popular health food fads in the United States in recent years.
Gluten sensitivity/intolerance is rising in the United States, and consumers believe gluten-free foods are healthier than non-gluten-free foods.
While gluten-free claims continue to pique customer curiosity and improve self-esteem, the overabundance of gluten-free claims made by food businesses has had a limited influence on consumer purchase decisions more recently.
Gluten-free food marketers may still profit from adopting the claim, but other claims, such as “organic,” “no added sugar,” “low carb,” and so on, may also pique customer interest in their products.
So, what should you do to market your gluten-free products and continue to impact your customer’s buying habits?
Having your gluten-free goods recognized by a program is a fantastic method to advertise your gluten-free options.
Validation may also persuade social media influencers to collaborate with your restaurant. Validation ensures that the gluten-free alternatives you’re promoting are made according to the highest standards for safe gluten-free dining.
Working with a validating organization has the added benefit of delivering free advertising by mentioning your restaurant in social media postings, mailings, and online directories.
With more restaurants adding gluten-free choices to their menus, businesses that wish to stand out must build trust with gluten-free customers.
Validating your restaurant is a simple way to gain trust and generate attention for your gluten-free products.
Adding a gluten-free button or label to your POS system is a quick and straightforward method to customize guest receipts and inform kitchen workers that a client is gluten-free.
This labeling also highlights to your customers that you appreciate their business and take their dietary requirements seriously.
To effectively promote your gluten-free cuisine, you don’t need to reinvent the wheel.
One simple step you can take is to declare that you have gluten-free cuisine in your marketing materials.
However, with the COVID-19 pandemic bringing everything online, you might also want to emphasize the availability of this option on your website.
Make an announcement on your website or social media pages that you provide gluten-free choices.