Over the years restaurant marketing has become increasingly complicated. Even more, since COVID-19 struck!
How to increase restaurants sales through online channels has become a hot topic among entrepreneurs working in this niche.
Subsequent to the pandemics presence and eventual lockdowns globally, the sale of online restaurant stores has jumped by 54%.
More and more business owners are looking at new ways to attract customers to their restaurants.
With the ever-changing restaurant marketing trends & interesting trends, it’s no wonder.
Some of the foundations around which most business owners have to create marketing strategies in 2021 include:
- Social media presence
- Loyalty programs
- Online Ordering Platforms for Restaurants
- Attracting existing customers
These are the components that will help you understand how to increase sales at any restaurant.
We at Blink deal with 100’s of different restaurant owners on a monthly basis, we know what we’re talking about.
Ways how on how to increase restaurant sales online is important but equally significant for investors is to understand the return on investment involved.
Let’s explore some fundamentals so that you’re aligned with the core strategies and concepts.
What are the usual profit margins of a restaurant?
Data shows that a full-service restaurant in global markets makes on average anywhere between 3-6%.
This should not bob you down if you plan on increasing restaurant traffic and earning healthy profit margins.
You will have a clearer idea of what you’ll be earning once you forecast the approximate turnover of customers at your restaurant. Yes – most restaurant owners make huge profits of their business based on strategies to increase sales in restaurants that they own.
Blink is your #1 Online Ordering Platform for Restaurants
What do restaurants make the highest profit margin on?
Like any other business, restaurant entrepreneurs make their money by selling more than they spend.
Percentage-wise restaurants make the highest profits on:
- Soft drinks
- Paid for Sauces
- Disposal type specials
- Vegetable Sides
Cash-wise you can bet your money on:
- Premium Meat Dishes
- Premium Sea Food
What are the profit margins for Restaurants in Dubai?
An Infographic shared by Food Sheikh shows the breakdown of where the cost of producing a burger in an average UAE restaurant goes.
After all expenses, the assessment shows that restaurants are making AED 3.5 on each burger sold.
That works out at around a profit margin of 7%.
In an ideal world, they could have been making between 15% and 20% profit in a market like Dubai, which shows how tough the fast-food niche is in Dubai.
How to Increase Restaurant Sales Online in 2021 & Beyond
If you’re without a proper strategy, the right team, and the best online ordering platform for restaurants in 2021, the restaurant business is one of the tougher ones to cope with.
Even if entrepreneurs in this niche were not facing a global pandemic, diminishing margins, reduced footfall of visitors to your restaurant make succeeding even harder.
We’re sure you are reading this resource because your goal is growth. Read on for the Top 3 ways you can increase sales in 2021 and beyond.
A. Evaluating the technology stack for your restaurant business
There are a host of online ordering platforms for restaurants.
Blink for restaurants is a market leader in providing a restaurant-friendly technology stack for the UAE, KSA, Pakistan, and the broader MENA market.
Big multi-national chains like Burger King, Cheezious, Burger Lab are all using Blink.
We enable restaurants by providing our partners with state-of-the-art and branded websites/apps.
Managing orders online to attract new customers and manage customer loyalty could not have been easier.
It’s high time for you to adopt a technology stack partner like Blink with the restaurant industry growing at double-digit growth for the past many years.
If you intend to increase your bottom line then providing an online ordering mechanism for your customers is essential.
Here are a couple of our top features that will enable your restaurant business to scale at the speed that you desire:
- Providing restaurants with powerful features like segmenting product catalogs along sections, items, and branch-wise toggles that allow you to bifurcate your product offering along separate branches.
- Blink’s online ordering platform come with a built-in module for applying promos and discounts to your catalogs
- You get access and control over YOUR customer’s data with Blink. Segment, target, and curate the most razor-sharp marketing strategies for your customer base.
- We provide a built-in module that facilitates Facebook Re-Targeting campaigns.
We’ve barely scratched the surface with respect to the capabilities that Blink enables its restaurant partners with. You can go through the following resource to have a more detailed insight into all relevant features.
B. Use Analytics, Reports, and Build Dashboards from the Get-Go
It’s crucial in this digital era that you have data at your fingertips.
That’s not all. You need to be able to derive insights from those analytics reports and make evidence-based decisions based on that data to propel your restaurant business forward.
With Blink, you get built-in analytics and reporting on your performance.
How good would an ordering platform for restaurants be without such insights :D?
Blink for Restaurants provides analytics that you can access to check your top-level numbers and perform a deep dive along with different metrics and factors.
Have a clear understanding of which localities, cities, and regions are performing well.
Scale with confidence & scale at speed.
Blink is your #1 Online Ordering Platform for Restaurants
C. Strengthen your Restaurants Digital Presence
Another by-product of the Pandemic is that your customers are more internet-savvy than ever before.
If you don’t have an online presence in 2021 & beyond then you’re really not aligned with the road map for success.
You can set up your own website and app (costly, human resource-heavy & often buggy) or you could just opt-in for Blink for Restaurants and strengthen your restaurant’s digital presence.
With a branded website that is SEO optimized, you’ll be getting a steady stream of organic orders.
The branded app is just like the cherry on the top and it will enable your customers to order from your restaurant with just a click of a button.
We are expecting 2022 to be a year of even greater progress for the restaurant industry. Since a positive bottom line is essential for all entrepreneurs, restaurants must multiply their online sales apart from fine-tuning their restaurant management capabilities. We hope that after going through this resource you have gained insight on how How to Increase Restaurant Sales Online in 2021 & beyond.