How Quick Is ‘Quick Commerce’ In The Online Food Industry?

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Blink Co. is many things all at once. 

We are a global direct quick commerce platform that serves a plethora of restaurants in the MENAP region. More importantly, we believe in enabling fast, easy, and efficient order fulfillment that ensures a delightful customer experience for over a hundred food business owners. 

Having said that, a big growth mindset comes with its own set of challenges. We overcame such challenges by taking an early approach to adopt the quick commerce business model. This article sheds light on quick commerce from an introductory point of view. You can bookmark this page to keep tabs on different additions, industry insights, and related articles that we will be adding to it later.

Now let’s get started.

What Is Quick Commerce?

Quick Commerce Stats for MENA

Also known as Q-commerce, quick commerce is the next generation of e-commerce. “Quick” implies that the nature of business optimizes time.

Customers of a quick commerce-based business experience fast service. Irrespective of the industry niche, orders are processed and delivered at hyperspeed compared to conventional e-commerce, with zero downtime and guaranteed customer support at our end to back your business up.

The traditional e-commerce model, on the other hand, isn’t efficient enough in terms of its service standards. The delivery time averages between 3 and 5 days, and larger orders also come with their unique sets of delays. These issues still persist in different industries, but thanks to Q-comm solutions, many businesses have begun to transition towards quick commerce technology. 

Additionally, our q-commerce stack brings restaurants, supermarkets, and food & beverage brands to their customers wherever they are. In many cases, orders are processed and delivered in as quick as 15 minutes, a capability backed by location-based ordering and delivery.

With the rise of quick commerce, businesses have begun to embrace and explore the untapped potential of convenience shopping on a whim. Such opportunities are also enabling global industry business leaders to play an important part in reshaping the future of order deliveries, processing, and customer support. 


Blink is your #1 Commission-Free Online Ordering Platform for Restaurants!

How Quick Is Quick Commerce?

A quick commerce-enabled business is as quick as its deliveries. In other words, it all comes down to having a system in which optimal delivery timelines are made possible with location-based ordering capabilities – deliveries are dispatched to customers from the branches located nearest to them.

In many ways, businesses don’t have to go through a rough patch to make the transition from e-commerce towards a q-commerce platform. Acquiring our technology stack is quick and convenient with no disturbances caused to ongoing business operations.

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For instance, food businesses running under different name brands are already well aware of how the logistics work, how orders are processed and the average volume of orders to generate for them to be profitable. Launching quick commerce for such restaurants and retailers has been more of graduation from what they had been doing long before but with Blink’s revolutionary quick commerce technology to do all the work for them.

However, with the change in consumer behavior and the average customer belonging to the Gen Z/ Millennial population cluster that demands instant gratification, businesses have had to find ways to render their services to their customers in a matter of minutes. 

To cater to the needs of brick-and-mortar establishments quick commerce allows businesses to look for city center warehouses, delivery points, and areas that are easily accessible to businesses. This geographical advantage helps to reduce friction and deliver goods to customers from their local favorite stores. 

Hundreds of brands operate through branded direct ordering mobile applications and websites, it has become easier for such businesses to have a 24/7 order window and manage logistics in-house. 

Essentially, restaurants looking for riders do not have to struggle as much these days Uber, Lyft, and such other services ensured that riders were already available on restaurants’ radar as food delivery agents interested in making a few extra bucks. This experience has resulted in ultra-fast customer service that has minimized the distance between on-site food businesses and their customers.

In the end, quick commerce is e-commerce with delivery efficiency all around the globe. Lifestyles are changing, and the fact that the COVID-19 pandemic has caused a major shift in the way industries to operate around the world, businesses realize that quick commerce is not only here to stay, but will replace e-commerce entirely in the next several years.

The need for retail businesses of any nature to adopt quick commerce was amplified due to the increase in demand for online ordering amidst COVID-19. The new normal isn’t all about maintaining social distances and keeping yourself safe. Businesses are well aware of the time-sensitive nature of work and are working round the clock to reshape the traditional norms of a standard customer experience.

Having said that, have you moved to a quick commerce platform lately? If so, what were the challenges that your business had to go through? We’d love to hear how quick commerce has helped your business. Feel free to use the comments section below.


Blink is your #1 Commission-Free Online Ordering Platform for Restaurants!

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