What’s better: Custom Web Development or SaaS?

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Are you looking for an online ordering system for your restaurant, supermarket, or retail outlet?

Do you want to start selling online instantly?

Not sure whether to develop your own system or go with a Software as a Service (SaaS) platform?

We’re here to help you decide for yourself

Sellers usually want a user-friendly interface, innovative features, flexibility, 24/7 support, reasonable pricing, and launching instantly. As a seller, choosing the right online ordering system that fulfills your needs is critical for success.

This guide helps you make an informed decision when it comes to choosing whether to go with a SaaS Ordering System, or custom-develop your ordering platforms.

Before you decide, there are…

3 Things to Consider:

1. Cost

Initial Investment

When it comes to custom web development, there is an extremely high upfront cost that comes into play because you need to hire an entire dev team for the duration of the project.

When it comes to SaaS, such as Blink, the cost to go live is $0.

Operational Costs

When building your own website from scratch, there are recurring costs incurred to maintain and update the website. This includes cloud hosting and other maintenance costs. Engaging SaaS development services can provide a streamlined and efficient solution for businesses looking to establish an online presence without the need for extensive technical expertise

When using a SaaS website, there is a monthly subscription fee that you need to pay which covers cloud hosting, maintenance, feature updates and support.


2. Time

Depending on how good your IT team is, building your own website can take up to 6 months.

With SaaS, your website can be up and running in 2-7 days.

3. Experience

The experience of running a website that is either Custom Developed or SaaS is different. Take a look how exactly:

Final thoughts

You should opt for Custom Web Development if:

  • You are looking for a highly customized ordering system
  • You are equipped with an in-house IT team
  • Budget is not a constraint for you
  • Time to launch is not an issue
  • If you do not fall under the category of restaurant, supermarket, or retail outlets

You should opt for a SaaS Ordering System if:

  • You want to focus on your core business and have a hassle-free experience
  • You are looking for a budget-friendly option
  • You want to launch instantly
  • You want regular feature updates to your technology stack
  • You want to engage with your customers through innovative features
  • Your customers require a range of third-party integrations
  • You want a dedicated support team to assist you
  • You don’t have an in-house IT team


Looking at the current e-commerce industry dynamics, SaaS platforms like Blink are the most efficient way to scale and manage an online ordering system. Especially for restaurants, supermarkets, and retail brands, innovative feature updates are necessary for an optimized customer experience.

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