Instagram helps you engage with existing customers and helps bring in new customers.
To help grab potential customers, we have listed six restaurant Instagram post ideas to get you started.
1. COMPLETE YOUR PROFILE
The first thing you need to do before posting anything is complete your Instagram profile. You need to stay true to your brand and information across all your social media platforms, and your website should be consistent. Customers should feel familiar with your restaurant, so make sure your profile pictures everywhere are similar.
Also, make sure your username is the same across all platforms, making it easier for your customers to find you. Keep your display name consistent across all your social media platforms so when diners look for your restaurant, they can find you. On Instagram, use your bio section for marketing your restaurant.
2. HIGHLIGHT YOUR MENU
Instagram is all about external beauty. Post beautiful pictures of your food and restaurant. Showcase your fantastic food, drinks, and desserts. Instagram is a highly visual platform, so you want to post beautiful photos of your food.
The most important thing you need to remember while marketing through Instagram is to make your photos as attractive as possible. Your Instagram account is the best way to show your customers your menu and give them an idea of what to expect at your restaurant.
3. USE STORY POLLS
Instagram stories are a must if you want to market your restaurant properly through this social media platform. Make stories daily and create highlights, so your best stories are always there for your customers to view.
Story poles are an amazing way to engage with your followers and ask their opinions. It not only increases your customer engagement but helps you learn more about what your customers expect from your restaurant.
4. RE-SHARE CUSTOMER’S CONTENT
People nowadays love taking pictures of food and posting online. Many of your customers probably post photographs taken at your restaurant.
The best way to find them is to look for your hashtag and share all the positive posts and beautifully taken pictures. Always ask the customers if it’s okay to share their content, offering them a free appetizer or dessert in return.
5. SHARE GIVE-AWAYS
A great way to get in new followers and potential customers is by giving away free things. Giving away drives engagement with customers creates a sense of familiarity which encourages them to visit your restaurant.
6. FEATURE YOUR STAFF
Make sure to highlight employees in your stories once a week. Do shootouts or have them come on stories and do live videos with them. This shows customers that you value your staff and encourages them to visit your restaurant to meet the people they’ve only seen on social media.
Use these Instagram post ideas for your restaurant and see the number of followers increase. Always remember consistency is key, so keep on posting.