TIME YOUR POSTS
Time of day matters a lot when it comes to posting. Posting at the right time means more people will get to see your post and end up liking or commenting on it.
Research done on Facebook shows that if you post between 1 pm – 4 pm, more people are likely to click on it. The worst time to post is on weekends before 8 am, as people are asleep then, and after 8 pm because at that time people are most likely out, partying.
On weekdays in the afternoon, people are tired of work and bored enough to log onto their social media, so somewhere between 1-4 pm is the best time to post to increase engagement.
TELL PERSONAL STORIES
A great way to increase customer engagement on your Facebook account is by telling stories. People love hearing personal stories, and most of the time, your followers can relate to a particular story which can help form a connection between you and your customers.
Make sure to record anything funny that happens in your restaurant to post it later. Posts with personal, funny, or quirky stories end up having the highest engagement.
SHARE YOUR RECIPES
A very easy way to increase engagement on your Facebook page is by sharing your recipes. People love recipes, which is evident from the 85 million likes on the Tasty Facebook page.
Not only do people love recipes, but they also love sharing them. They also love to share them with their friends.
The best way to improve engagement on your posts is by posting a well-made recipe video on your Facebook and other social media platforms. Then sit back, relax and enjoy the increase in your post engagement.
People expect restaurant owners and staff to rave about their restaurant and how it has the best food ever. Your high praise about your own restaurant doesn’t mean an increase in revenue, as people are highly skeptical of reviews coming from the owner or the head chef of a restaurant.
People are more interested in seeing what other customers have to say about your food. So find positive content posted about your restaurant from any social media or review websites and share it with amazing food pictures. Share a direct link to the review to assure your followers of its authenticity and offer complimentary appetizers or desserts to the people whose reviews you share.
This blog post is only to get you started on your Facebook engagement, these are just tips and you can always expand on these ideas to fit your restaurant style.