With a legacy built on bold flavors and fast service, OPTP has become a household name in Pakistan’s fast-food scene. With over 20 locations across major cities like Karachi, Lahore, and Islamabad, the brand has long stood for innovation — both on the plate and off. But as customer behavior shifted dramatically toward digital, OPTP faced a critical question: how could they meet the evolving expectations of a modern audience while preserving the quality and speed they were known for?
To bridge this gap and ensure long-term growth, OPTP partnered with Blink’s full-stack restaurant management system to bring a digital-first mindset to life.
The Challenge
Despite its wide footprint and popularity, OPTP encountered growing friction across its digital ordering experience:
- A Growing Gap Between Brand & Customer Expectations
Gen Z and millennial customers were demanding intuitive, seamless online ordering — including real-time tracking, rewards, and personalization. Their expectations were shaped by global tech-first brands, and meeting them became essential. - Retention & Loyalty Issues
OPTP was facing low repeat usage. Users were gravitating toward food aggregators offering smoother incentives and better digital engagement. - Underperforming Tech Infrastructure
Their previous platform was not performing up to the mark. These tech issues translated directly into lost orders, frustrated customers, and missed opportunities.
OPTP needed a scalable, intelligent solution — fast.
The Solution
That’s where Blink came in.
To combat these challenges, OPTP integrated Blink’s all-in-one restaurant tech stack across their operations — combining digital ordering, data analytics, customer engagement, and delivery management.
Fleet & Delivery Optimization
With Blink’s delivery management system, OPTP could track, assign, and optimize deliveries — reducing delivery time and ensuring food quality stayed intact.
Reliable Ordering Experience
Blink provided a fast, user-friendly ordering experience across web and app — empowering OPTP to reduce ordering time to just 30 seconds, minimizing drop-offs and increasing conversions.
Real-Time Data to Drive Growth
Blink’s advanced analytics gave OPTP deeper visibility into customer trends and behavior — enabling better marketing decisions, personalization, and repeat engagement.
Hands-On Support & Flexibility
With consistent involvement from Blink’s senior leadership and customer success teams, OPTP was able to implement changes rapidly and continuously improve their digital journey.
The Results
The partnership between OPTP and Blink delivered tangible, measurable results across the board:
- 🚀 20% Growth in Online Sales
OPTP saw a consistent uptick in online order volume, with a 20% year-on-year increase. - ⏱️ Streamlined Ordering Experience
Orders could be placed in 30 seconds or less, improving customer satisfaction and lowering abandonment rates.
- 📦 4.2x Increase in Repeat Orders
Repeat orders grew from 25% to 62% of total orders between Q1 and Q3 2024 — signaling stronger brand loyalty and retention. - 📈 Exponential Growth in Order Volumes
OPTP saw consistent quarter-on-quarter increases in both order volume and revenue. - 🚚 26.5% Faster Delivery Time
Blink’s fleet management tools improved order dispatch and delivery time significantly across all branches.
- 📱 Web & App in Sync
With 54.4% of orders coming from web and 45.6% from app, customers engaged seamlessly across both platforms. - ⭐ App Ratings Hit New Highs
iOS and Android app ratings climbed to 4.6 and 4.5 stars respectively — reflecting the improved experience and stability of the Blink-powered platform.
Today, OPTP is more than just a fast-food favorite — it’s a brand that’s embracing innovation to meet the future head-on. With Blink’s technology powering its growth, OPTP is set to scale faster, serve better, and retain stronger than ever before.
Try OPTP’s online experience for yourself — powered by Blink.
