With an overwhelming reliance on smartphones and tablets, marketers have moved their businesses online. It’s true!
Digital marketing pays off, but it doesn’t happen overnight.
Since you’re looking to grow your customer base, ignoring the non-digital world would be a huge mistake. Various “Old-school marketing ideas” are in practice because the older generation is still glued to vintage communication channels.
By taking your marketing campaigns offline and into the real world, you’ll still see drastic results as these strategies do work, and here’s how:
Handout brochures and flyers
To be honest, we see thousands of ads online, and mostly they get ignored. However, it’s hard to ignore a smiling marketer with many flyers in hand.
Flyers are a foolproof alternative that immediately raises alertness of special offers, promotions, sales, discounts, and events.
More importantly, they are cost-effective, easily distributed, and harder to dismiss than online ads.
Approved items and Promos
One of the old-school strategies for business promotion is to hand out your brand items and products to repeat customers. Branded items include pens, USB keys, bags, and key fobs.
This tactic can be effective if targeting a specific audience, the student market.
At the start of the year, student clubs love to collect as many branded products as possible for their goodie bag offers. If utilized correctly, your products can land in the hands of thousands of young people.
As an advertiser, you may send thousands of weekly emails to people who bought something online from your store or signed up for an up-to-date notification service.
But the conversion rate is still not going up, right?
The reason is that most of these emails end up in junk folders or never get read.
Why not switch to the old-fashioned way of sending mail by post? You could end up with more success than you imagined.
Catalogues and mail-outs are more likely to catch customers’ attention than emails. In particular, older customers still prefer in-store purchases.