Digital Platforms can become catalysts for business growth. Technology has integrated with business to become more significant than just hardware or software in today’s day and age. With the widespread digital technology, business strategy has started to integrate with digital strategy. This means digital strategy and platforms are being used to form new business capabilities. Here are four digital media that can help drive business value.
Aggregation platforms connect the platform’s users with the best resources, ensuring all the required data needed for any particular business is available in one location. Such digital media bring together an array of relevant resources. Aggregation platforms are mostly transaction-based and include broker and marketplace platforms.
Another type of digital platform that can drive business value is social platforms, which would include all the well-known social networking sites. These platforms are similar to aggregation platforms because they too tend to bring together stakeholders in a business. Social media is more about aligning businesses or individuals around shared interests rather than transactions.
Mobilization platforms make sure to act on the common interests detected by social platforms. These platforms help businesses take the next step by moving people to get together and accomplish their business goals. Such platforms pair up businesses with long-term goals, prioritizing long-term relationships over short term goals and transactions.
Learning platforms bring together different businesses to share their insights about projects they have worked on. These digital platforms are multi sided networks that help companies to transfer knowledge. These platforms foster trust-based relationships with other companies, forming a symbiotic relationship to aid all the parties involved.
Together, these types of platforms can help flourish and change the way businesses operate and deliver value.