{"id":21558,"date":"2022-11-24T11:03:00","date_gmt":"2022-11-24T11:03:00","guid":{"rendered":"https:\/\/www.blinkco.io\/?post_type=case_study&#038;p=21558"},"modified":"2022-11-24T11:03:00","modified_gmt":"2022-11-24T11:03:00","slug":"how-blinks-cloud-kitchen-tech-stack-empowered-a-local-business-to-7x-their-online-orders-in-6-months","status":"publish","type":"case_study","link":"https:\/\/www.blinkco.io\/ar\/case-study\/how-blinks-cloud-kitchen-tech-stack-empowered-a-local-business-to-7x-their-online-orders-in-6-months\/","title":{"rendered":"How Blink&#8217;s Cloud-Kitchen tech stack empowered a local business to 7x their online orders in 6 months"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0642\u0635\u0629 \u0645\u0637\u0628\u062e 2030 \u060c \u0645\u0637\u0628\u062e \u0643\u0644\u0627\u0648\u062f \u0641\u064a \u0628\u0627\u0643\u0633\u062a\u0627\u0646 \u060c \u0647\u064a \u0642\u0635\u0629 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0631\u0623\u0629. \u0641\u064a \u0627\u0644\u0639\u0627\u0626\u0644\u0627\u062a \u0641\u064a \u062c\u0646\u0648\u0628 \u0622\u0633\u064a\u0627 \u060c \u062a\u062f\u064a\u0631 \u0627\u0644\u0646\u0633\u0627\u0621 \u0627\u0644\u0645\u0637\u0628\u062e \u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 4-6 \u0633\u0627\u0639\u0627\u062a \u0645\u0646 \u064a\u0648\u0645\u0647\u0646 \u060c \u0645\u0645\u0627 \u064a\u062a\u0631\u0643\u0647\u0646 \u0628\u0644\u0627 \u0648\u0642\u062a \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0646\u0641\u0633\u0647\u0646.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0642\u0627\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u0646 \u0633\u0627\u0628\u064a\u0646 \u0623\u062d\u0645\u062f \u0648\u0623\u062d\u0633\u0627\u0646 \u0628\u0645\u0647\u0645\u0629 \u0627\u0644\u0646\u0647\u0648\u0636 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\u0623\u062d\u0644\u0627\u0645\u0647\u0646 \u060c \u064a\u0623\u0645\u0644 \u0645\u0637\u0628\u062e 2030 \u0641\u064a \u0631\u0624\u064a\u0629 \u0645\u062c\u062a\u0645\u0639 \u0644\u0627 \u064a\u062a\u0645 \u0641\u064a\u0647 \u0625\u0628\u0642\u0627\u0621 \u0627\u0644\u0646\u0633\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0637\u0628\u062e \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u064a\u0639\u064a\u0634\u0646 \u062d\u064a\u0627\u062a\u0647\u0646 \u0639\u0644\u0649 \u0623\u0643\u0645\u0644 \u0648\u062c\u0647.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0623\u062a\u064a \u0627\u0633\u0645 \u0645\u0637\u0628\u062e 2030 \u0645\u0646 \u0631\u0624\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 <\/span><b>20 \u062f\u0642\u064a\u0642\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u060c \u0645\u0639 <\/span><b>30<\/b><span style=\"font-weight: 400;\"> \u0645\u0627\u0631\u0643\u0627\u062a \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627. \u0648\u0645\u0646 \u062b\u0645 \u060c \u0627\u0646\u0637\u0644\u0642 2030 Kitchen Cloud Kitchen \u0641\u064a \u0631\u062d\u0644\u062a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0641\u062a\u062a\u0627\u062d 4 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u064a\u0648\u0644\u064a\u0648 \u0645\u0646 \u0639\u0627\u0645 2021.\u00a0<\/span><\/p>\n<h2>\u0627\u0644\u062a\u062d\u062f\u064a<\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u060c \u064a\u062a\u0645\u062b\u0644 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0645\u0637\u0628\u062e 2030 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u0647\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u062c\u064a\u0628. \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u060c \u0627\u062e\u062a\u0627\u0631\u0648\u0627 \u0625\u0639\u062f\u0627\u062f \u0645\u0637\u0628\u062e \u0645\u0638\u0644\u0645 \u0644\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0645 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0641\u0631\u0636\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0639\u0645\u0644\u0627\u0626\u0647\u0645. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0642\u062f \u062b\u0628\u062a \u0623\u0646 \u0647\u0630\u0627 \u064a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u064b\u0627 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u062d\u064a\u062b \u0643\u0627\u0646\u0648\u0627 \u064a\u0641\u062a\u0642\u0631\u0648\u0646 \u0625\u0644\u0649 \u0645\u0637\u0639\u0645 \u0645\u0627\u062f\u064a \u064a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0628\u0646\u0627\u0621 \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0623\u0646\u0641\u0633\u0647\u0645.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, when it came to providing a variety of meals under a multitude of unique brands, 2030 Kitchen found it challenging to run the first 4 brands simultaneously from an online-only ordering setup. Each brand requires due attention and creating a separate online ordering setup for each was proving to be a demanding task.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0645\u0646\u0630 \u0623\u0646 \u0643\u0627\u0646\u062a 2030 Kitchen \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0639\u0627\u0645 2021 \u0645\u0639 \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627 \u060c \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0643\u0645\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u062c\u062f\u062f \u0648\u0644\u0643\u0646\u0647\u0645 \u0645\u062e\u0644\u0635\u0648\u0646 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647\u0627.\u00a0<\/span><\/p>\n<h2>\u0627\u0644\u062d\u0644<\/h2>\n<p><span style=\"font-weight: 400;\">5 months after its conception, 2030 Kitchen joined hands with <a href=\"https:\/\/www.blinkco.io\/blink-for-cloud-kitchen\/\">\u062f\u0627\u0646\u0643\u0646 \u0628\u0639\u062f<\/a> in November 2021 to launch its online ordering channel. This included a 2030 Kitchen ordering website and iOS and Android mobile applications where their customers could directly place orders for pickup and delivery.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21559\" style=\"font-weight: inherit;\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-300x169.png\" alt=\"\" width=\"527\" height=\"297\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-300x169.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-1024x576.png 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-768x432.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-1536x864.png 1536w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10-18x10.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-10.png 1920w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-21560\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-169x300.png 169w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-576x1024.png 576w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-768x1365.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-864x1536.png 864w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9-7x12.png 7w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-9.png 1080w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/p>\n<h4>Catering to Multiple Brands<\/h4>\n<p><span style=\"font-weight: 400;\">Joining Blink solved the problem of owning an online channel, but the additional value that Blink provided was the ability to run multiple brands under one roof. With Blink\u2019s <\/span><b>single cart functionality<\/b><span style=\"font-weight: 400;\">, customers could place orders from the 4 different 2030 Kitchen sub-brands or restaurants, and have them delivered to their location all at once, with a single delivery fee. Each sub-brand has its own category in the 2030 Kitchen website and app, allowing customers to easily browse through all varieties from one window and choose the meal that satisfies their needs. <\/span><span style=\"font-weight: 400;\">Additionally, Blink\u2019s<\/span><b> Geo-Fencing capabilities<\/b><span style=\"font-weight: 400;\"> allowed customers to view the nearest 2030 Kitchen branch, and view menu information from that specific branch. This improved customer experience, and increased the brand\u2019s operational efficiency.<\/span><\/p>\n<h4><b>Acquiring, Retaining &amp; Growing Customers<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Building an online ordering platform is still the easy part. But Blink\u2019s unified ordering solution also provides an engagement module for brands like 2030 Kitchen to engage directly with their customers. Customer data is of utmost importance for brands, and Blink gives its clients full access to their data. 2030 Kitchen has been able to collect data of <\/span><b>10,000+ customers<\/b><span style=\"font-weight: 400;\"> in a short time, giving them the opportunity to retarget customers and build a loyal customer base. This has been a successful endeavor for the brand, as they have been able to send Push Notifications to their customers from Blink\u2019s backend portal, allowing them to promote their offers and retarget their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another Blink feature that 2030 Kitchen has made the most use of is the <\/span><b>e-wallet top-up <\/b><span style=\"font-weight: 400;\">feature. In one instance, the brand executed a campaign to meet its sales target by topping up their customers&#8217; e-wallets with PKR 200, with a message that said \u201cWe miss you, here\u2019s PKR 200 for you!\u201d This allowed them to increase their customer loyalty, and increase their repeat purchases. 2030 Kitchen has also used Blink\u2019s platform to carry out<\/span><b> 15 SMS campaigns<\/b><span style=\"font-weight: 400;\">, sending 59K SMS messages to reach their customers, expanding their reach on multiple touchpoints, and increasing their orders.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-21563\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-300x133.jpg\" alt=\"\" width=\"462\" height=\"205\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-300x133.jpg 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-1024x455.jpg 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-768x341.jpg 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-1536x683.jpg 1536w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1-18x8.jpg 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/Untitled-design-1.jpg 1694w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<h4><b>Improving Business Decision-Making<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Moreover, through Blink\u2019s platform, 2030 Kitchen has been able to keep track of its <strong>order trends<\/strong>, on the basis of which they have been able to allocate more manpower and budget to certain sub-brands over others to increase their sales.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21564\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-300x230.png\" alt=\"\" width=\"394\" height=\"302\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-300x230.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-768x589.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-16x12.png 16w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX.png 936w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2030 Kitchen started out with 2 branches in one city, but as time progressed and their orders began to increase exponentially, they decided to scale their business, which now stands at 6 branches. They were able to determine the need to scale through the<\/span><b> (Order Heat Map)<\/b><span style=\"font-weight: 400;\"> Blink provides in the backend portal, which allowed them to see that they were getting orders from far-flung areas. Thus, cementing the need to expand their operations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21565\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/2030-order-heatmap-290x300.png\" alt=\"\" width=\"319\" height=\"330\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-order-heatmap-290x300.png 290w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-order-heatmap-12x12.png 12w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-order-heatmap.png 546w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<h2>\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h2>\n<p><span style=\"font-weight: 400;\">Since joining Blink, 2030 Kitchen has seen an exponential increase in its online orders. By putting the convenience of their customers first through the use of a world-class ordering website and mobile application, they have been able to garner a loyal customer base of <\/span><b>10,000+ customers<\/b><span style=\"font-weight: 400;\">.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In just the last 5 months, 2030 Kitchen has accomplished<\/span><b> 7.1x growth<\/b><span style=\"font-weight: 400;\"> in online orders.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21566\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-300x77.jpg\" alt=\"\" width=\"776\" height=\"199\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-300x77.jpg 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-1024x262.jpg 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-768x197.jpg 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-1536x394.jpg 1536w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX-18x5.jpg 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/XXXX.jpg 1920w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, their overall Repeat Purchase rate according to the Blink dashboard is <\/span><b>17.01%<\/b><span style=\"font-weight: 400;\">, which goes to show that a significant number of their customers come back to place another order with them online.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21567\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/2030-repeat-purchase-rate-300x131.png\" alt=\"\" width=\"300\" height=\"131\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-repeat-purchase-rate-300x131.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-repeat-purchase-rate-18x8.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-repeat-purchase-rate.png 340w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By having a unified ordering experience with seamless payment, logistics, and delivery integrations, 2030 Kitchen has been able to achieve a <strong>4.47 rating<\/strong> from its customers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21568\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/11\/2030-overall-rating-300x115.png\" alt=\"\" width=\"506\" height=\"194\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-overall-rating-300x115.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-overall-rating-18x7.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/11\/2030-overall-rating.png 457w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Blink has been able to help multi-brand cloud kitchens like 2030 Kitchen not only improve their unit economics but <strong>build relationships with their customers and drive growth.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you looking to launch your own multi-brand cloud kitchen, or grow your existing restaurant\u2019s profitability? <a href=\"https:\/\/www.blinkco.io\/ar\/book-demo\/\">Give Blink a try<\/a>, we promise you won\u2019t be disappointed.<\/span><\/p>","protected":false},"featured_media":21569,"template":"","brand_size":[1129],"industry":[1131],"country":[1136],"class_list":["post-21558","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","brand_size-medium","industry-food-and-beverages","country-pakistan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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