{"id":20772,"date":"2022-08-26T06:39:52","date_gmt":"2022-08-26T06:39:52","guid":{"rendered":"https:\/\/www.blinkco.io\/?post_type=case_study&#038;p=20772"},"modified":"2022-08-26T06:39:52","modified_gmt":"2022-08-26T06:39:52","slug":"dunkin-strengthens-its-customer-relationship-through-a-data-driven-approach","status":"publish","type":"case_study","link":"https:\/\/www.blinkco.io\/ar\/case-study\/dunkin-strengthens-its-customer-relationship-through-a-data-driven-approach\/","title":{"rendered":"\u0639\u0632\u0632\u062a \u062f\u0627\u0646\u0643\u0646 \u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0628\u062f\u0623\u062a \u062f\u0627\u0646\u0643\u0646 \u0628\u0646\u0627\u0621 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is the promise they have made and are striving to fulfill.\u00a0<\/span><\/p>\n<h2>\u0627\u0644\u062a\u062d\u062f\u064a<\/h2>\n<p><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0630\u064a \u0648\u0627\u062c\u0647\u0647\u0645 \u0641\u064a \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0648\u0639\u062f\u0647\u0645 \u0639\u0646\u062f \u0648\u0636\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648\u0644\u0627\u064b\u060c \u0638\u0647\u0631 \u0639\u0646\u062f\u0645\u0627 \u0642\u0627\u0645\u062a \u062f\u0627\u0646\u0643\u0646 \u0628\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0639 \u0627\u0632\u062f\u064a\u0627\u062f \u0634\u0639\u0628\u064a\u0629 \u062e\u062f\u0645\u0629 \u062a\u0648\u0635\u064a\u0644 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\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0627 <strong>\u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0639\u0631\u0648\u0636 \u062c\u062f\u064a\u062f\u0629<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0623\u0646\u0645\u0627\u0637 \u0634\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0645\u0643\u0646\u062a \u062f\u0627\u0646\u0643\u0646 \u0645\u0646 \u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0625\u0646\u0634\u0627\u0621 \u0639\u0631\u0648\u0636 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u064b\u0627 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20774\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal-300x169.png\" alt=\"\" width=\"444\" height=\"250\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal-300x169.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal-1024x575.png 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal-768x431.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal-18x10.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-deal.png 1077w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0645\u0643\u0646\u062a \u062f\u0627\u0646\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u062a\u062d\u062f\u064a\u062b <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/strong> \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u0631\u062c\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u062a\u064a \u064a\u0646\u0641\u0642\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0639\u0637\u064a \u0646\u0638\u0631\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0644\u0625\u062d\u062a\u0641\u0627\u0638 \u0628\u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0643\u0627\u0646 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0637\u0644\u0628 \u062f\u0627\u0646\u0643\u0646 \u0627\u0644\u0623\u062e\u064a\u0631 \u062d\u0648\u0627\u0644\u064a 1100 \u0631\u0648\u0628\u064a\u0629 \u0628\u0627\u0643\u0633\u062a\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0644\u062a\u0633\u0639\u064a\u0631 \u0646\u0635\u0641 \u062f\u0632\u064a\u0646\u0629 \u0645\u0646 \u0639\u0644\u0628 \u0627\u0644\u062f\u0648\u0646\u0627\u062a.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20777\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-300x150.png\" alt=\"\" width=\"442\" height=\"221\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-300x150.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-1024x512.png 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-768x384.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-1536x768.png 1536w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price-18x9.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-price.png 2000w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u0645\u0646\u0635\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u0628\u0644\u064a\u0646\u0643\u060c \u062a\u0645\u0643\u0646\u062a \u062f\u0627\u0646\u0643\u0646 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0632\u062f\u062d\u0627\u0645\u064b\u0627 \u0644\u0637\u0644\u0628\u0627\u062a\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u0648\u0636\u0639 <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0647\u0645\u060c<\/strong>\u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u0627\u0626\u0647\u0645. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u062a\u0645\u0643\u0646\u0648\u0627 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 <strong>\u0639\u0631\u0648\u0636 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u0627\u0644\u0645\u062e\u0644\u0635\u064a\u0646<\/strong> \u0627\u0644\u0630\u064a\u0646 \u0637\u0644\u0628\u0648\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0641\u064a \u0648\u0642\u062a \u0645\u0639\u064a\u0646\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0631\u0636 \u0641\u0637\u0648\u0631 \u0628\u0627\u0634.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20773\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-300x150.png\" alt=\"\" width=\"442\" height=\"221\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-300x150.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-1024x512.png 1024w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-768x384.png 768w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-1536x768.png 1536w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal-18x9.png 18w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-breakfast-deal.png 2000w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0646\u0627\u0643 \u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u0631\u0627\u0626\u0639\u0629 \u062a\u0648\u0641\u0631\u0647\u0627 \u0628\u0648\u0627\u0628\u0629 \u0628\u0644\u064a\u0646\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0647\u064a \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u062d\u0631\u0627\u0631\u064a \u0623\u0648 <strong>(Order Heat Map)<\/strong>\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0645\u0637\u0627\u0639\u0645 \u0645\u062b\u0644 \u062f\u0627\u0646\u0643\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0631\u0648\u0639 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u0648\u0633\u064a\u0639 \u0625\u062d\u062f\u0649 \u0627\u0644\u0641\u0631\u0648\u0639\u060c \u0648\u0623\u064a \u0641\u0631\u0639 \u064a\u062a\u0637\u0644\u0628 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0648\u0623\u064a \u0641\u0631\u0639  \u064a\u062a\u0637\u0644\u0628 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u062a\u0648\u0642\u0639 \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u063a\u064a\u0631 \u0630\u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631. \u062a\u0645\u0643\u0646\u062a \u062f\u0627\u0646\u0643\u0646 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0631\u0648\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0646\u0645\u0648. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20775\" src=\"https:\/\/blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-Order-Heatmap-300x254.png\" alt=\"\" width=\"387\" height=\"328\" srcset=\"https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-Order-Heatmap-300x254.png 300w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-Order-Heatmap-14x12.png 14w, https:\/\/www.blinkco.io\/wp-content\/uploads\/2022\/08\/Dunkin-Order-Heatmap.png 526w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u0633\u062a\u062e\u0631\u062c\u0629 \u0645\u0646 \u0628\u0648\u0627\u0628\u0629 \u0628\u0644\u064a\u0646\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062f\u0627\u0646\u0643\u0646 \u0627\u0633\u062a\u0637\u0627\u0639 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0628\u062d\u0627\u062c\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0631\u0639 \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0641\u0631\u064a\u0642 \u062e\u0627\u0631\u062c\u064a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\/\u0627\u0644\u0627\u0633\u062a\u0644\u0627\u0645 \u0644\u0644\u0637\u0644\u0628\u0627\u062a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a 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