{"id":20514,"date":"2022-08-17T11:42:24","date_gmt":"2022-08-17T11:42:24","guid":{"rendered":"https:\/\/www.blinkco.io\/?post_type=case_study&p=20514"},"modified":"2022-08-18T06:58:21","modified_gmt":"2022-08-18T06:58:21","slug":"nandos-employs-enterprise-online-ordering-system-to-engage-with-25000-loyal-customers","status":"publish","type":"case_study","link":"https:\/\/www.blinkco.io\/ar\/case-study\/nandos-employs-enterprise-online-ordering-system-to-engage-with-25000-loyal-customers\/","title":{"rendered":"Nando\u2019s employs Enterprise Ordering System to engage with 25,000+ loyal customers"},"content":{"rendered":"

Ever wondered why Nando\u2019s font is always tilted at 87 degrees? Because they were founded in 1987!<\/span><\/p>\n

It all started when two friends visited a Portuguese eatery in 1987 which sparked their ambition to bring the PERi-PERi spice to the world! The first Nando\u2019s restaurant draws its roots in Rosettenville in Johannesburg, South Africa. And now, it is one of the biggest restaurant chains in the world.<\/span><\/p>\n

With 13 branches in 5 cities in Pakistan, Nando\u2019s has built a loyal base of walk-in customers in their physical restaurants. They have gained a stronghold in the restaurant industry in Pakistan since 2001. However, what they lacked was a unified ordering solution because their walk-in customers were theirs, but their online customers were not.<\/span><\/p>\n

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With the changing trend towards online food delivery, Nando\u2019s was one of the first international restaurant chains to join third-party food aggregators to cater to their home delivery orders. However, its online presence was masked because of the involvement of a third party, which meant that the brand was unable to reach out to its own customers directly because Nando\u2019s did not have its own owned platform from which customers could order their Nando\u2019s directly.<\/p>\n

In addition to this, third-party aggregators also charge heavy commissions on each order eating into Nando\u2019s revenue. This meant that whatever Nando\u2019s earned from its online orders, a good chunk of it was going to third-party aggregators.<\/p>\n

Another issue that came up for Nando\u2019s and other restaurants on food aggregator services was losing out on customer data<\/a>. When restaurants list themselves on third-party apps, they lose direct access to their customers and their information, which is essential for creating customer engagement and loyalty.\u00a0 Without this information, restaurants such as Nando\u2019s are in the dark about who their customers are, where they are, what they want, and how to reach them.<\/p>\n

\u201cYou don\u2019t have the flexibility of reaching out to your customers the way that it should be [because of third-party aggregators]\u201d<\/em> \u2013 Faiza Musawar, General Marketing Manager, Nando\u2019s Pakistan<\/p>\n