{"id":16548,"date":"2022-05-08T16:06:22","date_gmt":"2022-05-08T16:06:22","guid":{"rendered":"https:\/\/www.blinkco.io\/?post_type=case_study&#038;p=16548"},"modified":"2022-06-29T12:28:26","modified_gmt":"2022-06-29T12:28:26","slug":"cloud-kitchens-surviving-adapting-to-the-covid-19-pandemic-lettus-kitchens","status":"publish","type":"case_study","link":"https:\/\/www.blinkco.io\/ar\/case-study\/cloud-kitchens-surviving-adapting-to-the-covid-19-pandemic-lettus-kitchens\/","title":{"rendered":"Cloud Kitchens Surviving &#038; Adapting to the COVID-19 Pandemic: Lettus Kitchens"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cloud Kitchens have been around in U.S. and European regions for a while now. Lettus Kitchens is built on the same cloud kitchen model to serve people in Islamabad and Rawalpindi with food that people love and, that too, at affordable prices. Lettus Kitchens prides itself on producing quality at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of Lettus Kitchens is to build a platform that helps food entrepreneurs launch and grow their own cloud kitchens using their research, technology, systems, etc.<\/span><\/p>\n<h2><b>\u0627\u0644\u062a\u062d\u062f\u064a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The idea of Lettus Kitchens came along based on:<\/span><\/p>\n<ul>\n<li><b>Great food was unevenly distributed: <\/b><span style=\"font-weight: 400;\">The owners realized that some neighborhoods had great food options while others had limited options to choose from. They recognized that, by adopting the cloud kitchen model, they could easily provide consumers with great food options from virtual food brands, and capture the market share which otherwise would be difficult if they were to set up individual restaurants for each category.<\/span><\/li>\n<li><b>Launching and growing a food business is incredibly difficult: <span style=\"font-weight: 400;\">No market research available on what cuisine\/product gaps exist, building supply chain, managing kitchen ops, standardizing quality, and ensuring you\u2019re making a profit while using an aggregator\/your own channels was hugely challenging. Food businesses could use a better way to launch, grow and sustain themselves.<\/span><\/b><\/li>\n<li><b>The restaurant industry lags behind in using tech: <span style=\"font-weight: 400;\">Everything from POS to inventory management to using tech to streamline operations was still largely missing in the food industry. World-Class restaurants have started adopting full stacks of tech to grow whereas, in Pakistan, the trend of using technology as a growth lever is yet to be found.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since the inception of Lettus Kitchens, the cloud kitchen business has managed orders via food aggregators, its social media page, WhatsApp, and phone calls. directly pushing orders through their Point of Sale (POS) System.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Blink, Lettus Kitchens incorporated its own direct online ordering channel into its existing business model.<\/span><\/p>\n<h2><b>\u0627\u0644\u062d\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lettus Kitchen initially used a solution by one of Blink\u2019s competitors but quickly realized that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local Support is essential<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UI\/UX of branded websites and mobile apps is important<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Having a Fleet Management System is equally significant<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Given this context, the senior management of Lettus Kitchen began a search for a Direct Online Ordering Platform for Restaurants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Lettus Kitchens Management came across Nando\u2019s website which is another online ordering platform powered by Blink. Impressed by the user experience and features of Nando\u2019s website and mobile app, the Lettus Kitchens management got in touch with the Blink team to explore Blink\u2019s Quick Commerce Enablement Platform. The Blink team gave Lettus Kitchens a detailed demo of the platform including the branded website, app, and back-of-house solutions. The partnership made sense to both parties, and Lettus Kitchen agreed to join the ever-growing list of restaurants, supermarkets, and consumer retail brands that use Blink for their quick commerce enablement platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The General Manager of Lettus Kitchen commented; <\/span><\/p>\n<blockquote><p>Contract signing till my first onboarding meeting was smooth and at the pace I wanted it to be. The entire Lettus Kitchens team handling the Blink platform was able to get to grips with the solution within a week or so.<\/p><\/blockquote>\n<h2><b>\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lettus Kitchens has benefited substantially from Blink\u2019s Quick Commerce Enablement Platform. The General Manager of the cloud kitchen comments:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales have benefited given that we\u2019re able to route customers to our own channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing has benefited because they can now run ads and direct customers to our <\/span>Platform<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Operations have benefited because they can manage orders fairly quickly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s not all &#8211; the team adds that the UI\/UX modifications according to their brand guidelines are significant and would have been a hassle, had it not been for Blink\u2019s platform. Other unique features include localized SMS marketing, a dynamic dashboard, and push notifications along with a fleet management system. Blink enabled customers to directly order and derive more value because prices were kept lower than those that customers found on food aggregators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The General Manager of Lettus Kitchens gave a resounding \u201cYes!\u201d when asked if they would recommend Blink to their business network. <\/span><\/p>","protected":false},"featured_media":19014,"template":"","brand_size":[1128],"industry":[1131],"country":[1136],"class_list":["post-16548","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","brand_size-small","industry-food-and-beverages","country-pakistan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cloud Kitchens Surviving &amp; Adapting to the COVID-19 Pandemic: Lettus Kitchens - Blink<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloud Kitchens Surviving &amp; Adapting to the COVID-19 Pandemic: Lettus Kitchens - Blink\" \/>\n<meta property=\"og:description\" content=\"Cloud Kitchens have been around in U.S. and European regions for a while now. 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